For merchants

Turn HSA/FSA Into Your Next Revenue Channel

Accept pre-tax health spending at checkout. VeloMED handles qualification, compliance, and LMN generation — so you capture orders you'd otherwise lose.

Licensed Provider EvaluationLicensed Provider NetworkSix Sigma Quality ControlHIPAA-Ready Architecture
$0B+Untapped HSA/FSA balances
<0 minAI-qualified
<0 daysSignup to launch

Merchant Pathways

One platform, two integration paths, and the qualification workflows needed to cover every eligible product and service.

Widget Embed

Widget Embed

A lightweight JavaScript widget that drops into any checkout page. Works with Shopify, WooCommerce, BigCommerce, custom builds, and any web platform.

Single <script> tagIframe-sandboxedCustom brandingMobile-responsiveZero dependencies (<15KB)
API Integration

API Integration

Full control for custom integrations. Our API handles session creation, survey submission, status polling, LMN retrieval, and webhook-driven automation.

RESTful + OpenAPI specAPI key authHMAC-signed webhooksSwagger docsCustom session orchestration
Pathway 1: Direct Eligibility

Pathway 1: Direct Eligibility

For products that are HSA/FSA-eligible by default — no Letter of Medical Necessity required.

Add to Cart
Pay with HSA/FSA
Order Confirmed
No health survey neededDirect card paymentInstant checkout
Pathway 2: AI-Assisted Qualification

Pathway 2: AI-Assisted Qualification

For dual-use products and services that require clinical justification. VeloMED runs the entire workflow automatically.

Health Survey
Eligibility Check
Provider Review
LMN Issued
Order Captured
AI-assisted intakeLicensed provider networkICD-10 codedIRS-compliant LMN

Why Merchants Choose VeloMED

Revenue Impact

Revenue Impact

Customers spend more confidently with pre-tax dollars. Merchants report higher AOV and improved conversion rates after enabling HSA/FSA checkout.

Speed to Market

Speed to Market

Integrate with a single script tag. No backend changes. Configure your products, set your API key, and start accepting HSA/FSA payments.

Full-Stack Compliance

Full-Stack Compliance

Provider-led clinical evaluation, LMN generation, quality review, and provider oversight. HIPAA-ready architecture, IRS Publication 502 compliance built in.

Integration Options

Choose the approach that fits your stack, then launch with either embedded checkout UX or a fully customized API flow.

Embeddable widget

How the widget works

A lightweight JavaScript widget that drops into any checkout page and guides customers from survey to qualification without leaving your storefront.

Load widget
Health survey
AI review
Provider review
LMN issued
Checkout
Single <script> tag installSandboxed iframe checkout experienceBrand-matched UI for merchantsMobile-responsive survey and review flowZero dependencies and lightweight payload
REST API

API capabilities overview

Full control for custom builds with session orchestration, eligibility status, document retrieval, and webhook-driven back office flows.

  • Create qualification sessions
  • Submit health surveys
  • Poll eligibility and review status
  • Retrieve completed LMNs
  • Receive HMAC-signed webhook events
checkout.html
<!-- 1. Load the VeloMED widget -->
<script src="https://cdn.velomed.com/widget/v1/velomed.js"></script>

<!-- 2. Initialize with your config -->
<script>
  VeloMED.init({
    apiKey: 'vm_live_your_key_here',
    productSku: 'GARMIN-FENIX-8',
    productName: 'Fitness Smartwatch',
    productCategory: 'Health Tech',
    amount: 899.99,
    containerId: 'velomed-checkout'
  });
</script>

Industries We Serve

We support 50+ product types across health and wellness, with service-led industries featured alongside physical goods.

Bike shops

Support cycling retailers and fit studios selling qualifying bikes, recovery tools, fittings, and adaptive gear.

BikesBike fittingRecovery tools

Yoga studios

Turn class packs and wellness programs into HSA/FSA-ready service pathways when medically justified.

ClassesBreathworkMobility programs

Pilates

Help reformer studios and instructors merchandise memberships, private sessions, and recovery add-ons.

Private sessionsMembershipsRecovery bundles

Personal training

Pair individualized programs with LMN-backed qualification for medically necessary movement plans.

Training packagesAssessmentsProgress tracking

Gym memberships

Promote memberships, coaching, and condition-specific fitness programs as covered wellness spend.

Membership duesCoachingCondition-specific programs

Physical therapy

Extend clinical trust into home exercise tools, therapy sessions, and recovery programs.

Therapy visitsHome exercise equipmentRehab plans

Wellness & recovery

Support recovery studios and wellness brands offering saunas, cold therapy, sleep, and mobility services.

Cold therapySaunasSleep & recovery

Supplements

Merchandise supplements and nutrition products alongside qualification workflows for dual-use categories.

SupplementsNutrition kitsProtocol bundles

Compliance & Trust

Built on a foundation of healthcare compliance and security with explicit IRS, HIPAA, and clinical review signals.

IRS 213(d)

IRS Section 213(d) alignment

Qualification logic is built for products and services that treat, prevent, or mitigate a medical condition and maps to Publication 502 expectations.

HIPAA-ready

HIPAA-ready architecture

Customer health data is encrypted, isolated, and handled with privacy controls designed for protected clinical information.

Provider network

Licensed provider oversight

Survey responses route into a licensed provider network for clinical evaluation, LMN issuance, and ongoing clinical governance.

Quality control

Six Sigma quality control

The original merchant experience highlighted provider-led clinical review, LMN drafting, and quality review as part of a disciplined approval pipeline.

Licensed Provider EvaluationLicensed Provider NetworkSix Sigma Quality ControlHIPAA-Ready Architecture

Common Questions

Most merchants go live within days. The widget requires a single script tag — no backend changes. API integrations typically take 1–2 sprints.

No. The qualification process is included. Your customer pays the same price — they simply have the option to use pre-tax HSA/FSA dollars.

They can still purchase with a regular payment method. The qualification is additive — it opens a new payment channel without blocking existing ones.

We manage the entire LMN lifecycle: health survey, licensed provider evaluation, ICD-10 coding, quality check, and document generation. All in compliance with IRS Publication 502 and telehealth regulations.

Only what's needed for clinical evaluation: age, sex, state of residence, health conditions, and risk factors. All data is encrypted, never sold, and handled under HIPAA-ready protocols.

Yes. The widget supports custom branding including colors and logo. It renders in an iframe for security isolation while matching your site's aesthetic.

Estimate Your HSA/FSA Revenue Uplift

See how much additional revenue HSA/FSA checkout could generate for your store using the original VeloMED ROI assumptions.

10% conversion lift22% AOV uplift

Formula ported from the original marketing site: additional orders = monthly transactions × 10%; AOV revenue = monthly transactions × average order value × 22%.

Additional orders (10% lift)

+100

From conversion lift

$25,000

From 22% AOV uplift

$55,000

Total monthly uplift

$80,000

Go live fast

Ready to unlock HSA/FSA revenue?

Start your integration today. Go live in under a week.